The Affiliate Code Sponsorship is truly a beautiful thing. Most common among gaming sponsorships, and the one that is subsequently most commonly mismanaged and misunderstood, is the Affiliate Code. In reality, there are 3 primary types of gaming sponsorships: This not only causes confusion in the gaming community, it also prevents streamers and eSports teams from properly securing the correct level of sponsorship to fit their needs.
A big issue in the gaming market, especially on social media, is that the industry incorrectly uses the term “sponsorship” as a blanket term for all partnerships.